Since 1990, the heart of fashion in Western Macedonia beats in ENDYSI. Fotini Dimaki and her love for fashion and women's clothing, led her to the decision to create a business in Ptolemaida, where the main goal will be to highlight female femininity. Her aesthetics and look at fashion as well as her smile and friendly service were the reasons why EDNYSI established itself as the leading store of its kind. The baton was then taken over by Christina Bania.

Following in her mother's footsteps, and enhancing the experience she had gained through her involvement with the store, with her studies, she has gradually managed to make EDNYSI an attraction for women of all ages. Frequent trips to the metropolises of fashion, her contact with big houses of fashion  and the constant update have made the store a reference point for the women who ask from  their lives. Love, Youth, Strength, Support, Emotion, Calm.